USER EXPERIENCE DESIGN

5 min readJan 25, 2022

Below are some samples of web application work that I’ve done.

SUPERLIVE STREAMING

At SuperLive we used a combination of Lean and Design Thinking methodologies to iteratively develop our product. Below you can find some of our work on visual design, landing pages and flow diagrams.

FUZEBOX.COM — EVENTS WEBINAR FEATURE

First, we’ll start with Fuzebox.com. For this project, I was asked to develop a drop-in product feature to add webinar capabilities to Fuze’s already existing video conferencing product. Over the course of 12 weeks, I developed numerous prototypes of escalating fidelity for the user facing information architecture, interaction design, workflows, user scenarios and a looks-like prototype, ultimately delivering a clickable prototype, workflow diagram, and documentation to the development team.

I also added a Polls and Survey feature and did the first pass layouts and working art.

In addition to creating a clickable prototype at Fuzebox, I also created detailed documentation and workflow diagrams to model the interaction design.

USER EXPERIENCE DESIGN WORK AT SOCIALCAST.COM

The new feature design I was working on was concerned with integrating task management features into Socialcast’s enterprise social networking application for internal company use. First we begin by understanding the problem and how task management works.

I used mind mapping to explore open questions, design principles, user expectations.

FACEBOOK FUND REV — ETHNOGRAPHIC USER RESEARCH

My team won entry into FB FUND REV, an incubator contest run by Facebook to promote application development on their platform. My role on the team was to begin human-centered design and research efforts. At this time, we had access to a vast quantity of information on our users, such as detailed profile information, but we’d never done any ethnographic user research.

Who were our users? What do they cared about? How might we design a better experience that was more tailored to them.

One of the first data driven findings was that 80% of users were female and 35+

First using a data driven approach, we queried our users profiles and the other applications that they were using to benchmark our competitors and analogs. We then crafted detail surveys. And finally we invited users into our offices for in person ethnographic studies and application walk-throughs for our app and several competitor applications. From this, we derived insights that fueled the application redesign seen below:

The color scheme was chosen because more than 80% of our audience was female 35+. We worked to simplify the UI, add social proof and make fewer and clearer action buttons.

PULSE SOCIAL

I spent a short time working with my friends who created the Pulse newsreader app, which was later acquired by Linkedin and incorporated into their product https://en.wikipedia.org/wiki/LinkedIn_Pulse

My project was concerned with how might we add social features into a new reading application. This is my presentation about how to build MVP social features and create a presence for users via the creation of a profile.

BEE REAL ESTATE

This project was an early exploration about designing a series of landing pages targeting real estate for foreigners seeking high rise apartments in Ho Chi Minh City, Vietnam. The company was having trouble reaching English speaking westerners.

ETHNOGRAPHY

Please visit https://dougtarlow.com/post/166026740/on-user-insight-ethnography-and-needfinding

PHOTOS USER RESEARCH PROJECT

This user research project was part of the early stages of development of a new physical product idea for provide low-cost, nail free way to easily and aesthetically add printed photos to display on the wall at one’s home or work place.

To inform the project’s development and to help validate the project, we turned to user research in the form of high quality online questionnaire.